When it comes to the marketing of new cosmetics, people immediately think of the beautiful publicity of P & G's Olay on TV and a series of brands mentioned every day on TV, such as Sofitel, little nurse, HOUDY and so on. Think of shooting TV advertisements, TV launch and tens of thousands of product trial clothes, and think that only in this way can we effectively communicate with consumers.

For a long time, the image of many Chinese goods in the international consumer market has been "low price, inferior quality and poor packaging". Many traders have made great profits in secondary sales by improving packaging after importing Chinese goods. Some European countries play the "packaging card" in order to prevent a large number of Chinese goods from entering. Take a positive attitude towards such rules of the game. Domestic packaging products should pay attention to quality, grade and environmental protection, and gradually move towards internationalization. Corrugated box is the most commonly used packaging of ordinary consumer goods. Environmental friendly flexographic printing will become the mainstream of domestic carton manufacturing industry, and the substrate of flexographic printing?? Color flexographic carton is bound to promote the development of ink.

The classification of waste paper directly affects the collection and treatment of waste paper. The sources of waste paper are different, and the types, composition and properties of fibers are also different. The purpose of waste paper classification is realized. The classification of waste paper is generally based on the source of waste paper and the type of waste paper fiber, but the classification methods and standards of waste paper are very different in the world.

The purpose of packaging is to make the goods have a shell consistent with its contents during transportation and sale; This requires that packaging not only have good technical design to protect the complete quality of products, but also have good visual effect to ensure the smooth sales of goods. When a commodity is put into use, its packaging mission is over, and most packaging materials are often arbitrarily discarded. With the advent of the new century, various potential crises in human society emerge in different forms, leading to increasingly intensified social contradictions. The development of packaging industry has not only created great economic benefits to the society, but also caused a certain degree of pollution to human living environment, which directly threatens human survival.