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Thoughts on Three Important Aspects of Commodity Packaging

     The purpose of packaging is to make the goods have a shell consistent with its contents during transportation and sale; This requires that packaging not only have good technical design to protect the complete quality of products, but also have good visual effect to ensure the smooth sales of goods. When a commodity is put into use, its packaging mission is over.Thoughts on Three Important Aspects of Commodity Packaging

      And most packaging materials are often arbitrarily discarded. With the advent of the new century, various potential crises in human society emerge in different forms, leading to increasingly intensified social contradictions. Thoughts on Three Important Aspects of Commodity Packaging

       The development of packaging industry has not only created great economic benefits to the society, but also caused a certain degree of pollution to human living environment, which directly threatens human survival.Thoughts on Three Important Aspects of Commodity Packaging

Thoughts on Three Important Aspects of Commodity Packaging

1、 Environmental protection of packaging:Thoughts on Three Important Aspects of Commodity Packaging

      In order to ensure that nature maintains its normal operation and is free from man-made damage, in addition to reusable packaging, pure natural materials can also be used to revolutionize and improve the packaging design, so that it can be integrated into the big cycle of ecosystem. Therefore, this is not only an aesthetic problem, but a fundamental problem of survival. Thoughts on Three Important Aspects of Commodity Packaging

     Therefore, in terms of packaging, this concept of affinity with the environment needs to become the conscious mission of designers and the focus of their packaging design. Based on this assumption, the use of easily soluble natural materials is the designer’s initial choice. Crude fiber plants can become convenient packaging immediately after processing. Thoughts on Three Important Aspects of Commodity Packaging

     These naturally available materials are rich in reserves and strong regeneration ability. Sometimes they themselves are the best packaging. In the sense of economics, in the short term, green packaging is the packaging that minimizes the total external cost of the life cycle;Thoughts on Three Important Aspects of Commodity Packaging

      In the long run, green packaging is the packaging that minimizes the total cost in the life cycle, that is, the packaging whose ultimate goal is to minimize the total cost inside and outside the product life cycle.Thoughts on Three Important Aspects of Commodity Packaging

      From the perspective of purpose, it is conducive to the protection of natural resources and the minimum loss to the ecological environment; From the perspective of cost, it refers to the life cycle cost of packaging products, including both traditional internal cost and external cost, that is, environmental cost.Thoughts on Three Important Aspects of Commodity Packaging

      Therefore, it has both economic and social benefits, which is the organic unity of the two; Therefore, it is a dynamic concept. With the progress of science and technology, the general trend of green packaging is to gradually minimize the total cost of life cycle.Thoughts on Three Important Aspects of Commodity Packaging

2、 Adaptability of packaging

      Nationality of packaging. Packaging art should not only pursue the times, but also emphasize the nationality, because the times lie in the nationality. While pursuing the times, we should fully reflect the artistic temperament of the country and nation. Thoughts on Three Important Aspects of Commodity Packaging

     National form is subordinate to nationality. With the development of the times, art forms are constantly changing, but all changes are inseparable from their religion.Thoughts on Three Important Aspects of Commodity Packaging

       Global circulation of packaging. With the development of global economic integration, the global      circulation of various commodities has become a trend. As a packaging and decoration design to promote product sales, there is still a gap in adaptive design between domestic and foreign countries. Different nationalities and countries;Thoughts on Three Important Aspects of Commodity Packaging

      Different cultural characteristics and social backgrounds will make product users have different preferences and understanding, and then affect their consumption psychology. In order to meet these needs, the product packaging design should also change the design thinking in time.Thoughts on Three Important Aspects of Commodity Packaging

     While adapting to domestic consumption, we should also consider adapting to the appreciation habits of foreign consumers and design general packaging at home and abroad.Thoughts on Three Important Aspects of Commodity Packaging

3、 Packaging technology Rococo style

      With the penetration of Western value orientation, packaging has brought consumers the visual perception of “superior” and “fashion taste”, which makes the added value of packaging more prominent and go to the extreme, and even deviate from the track of real life, resulting in a large number of “flower” but false packaging commodities.Thoughts on Three Important Aspects of Commodity Packaging

       Businesses also use media advertising to make their goods produce extraordinary effects among the consumer public, and compare expensive commodity packaging to “affordable identity symbols or symbols”.Thoughts on Three Important Aspects of Commodity Packaging

      The emergence of Rococo technology has become a variation of commodity packaging. Rococo originally refers to the aristocratic interest trend of showing off amorous feelings and charming softness in the upper class of aristocracy and bourgeoisie after classicism in France from the 17th century to the 18th century. Thoughts on Three Important Aspects of Commodity Packaging

     The architectural art works of that period loved to use delicate colors, The performance is “more feminine, more delicate and more trivial and delicate style… Poor polar state, and tends to be cumbersome and stacked”.Thoughts on Three Important Aspects of Commodity Packaging

      In this paper, tech Rococo is used to describe the extravagance and waste of some commodities in today’s packaging industry to the degree of variation. It is intended to revise the meaning of packaging symbol plus value, encourage the positive effect of packaging and avoid eliminating its negative effect. 

      The Rococo style of packaging technology also violates the principle of environmental protection. It virtually encourages the consumption of resources that can be saved. It should not be respected and advocated by the packaging industry and the whole society.Thoughts on Three Important Aspects of Commodity Packaging

     Technology Rococo packaging is essentially a bilateral game of chasing fame and wealth. Because the pursuit of fame and wealth fashion has triggered this “boastful consumption”, packaging has been given too many labels and symbols, making packaging a spokesman for desire and ritual, which has been common in the West for a long time.Thoughts on Three Important Aspects of Commodity Packaging

      Therefore, the external symbols of commodity packaging should echo and parallel with the internal quality of products, and consumers should not be harmed by luxury packaging and inferior products. Thoughts on Three Important Aspects of Commodity Packaging

        In business competition, excellent packaging design can improve the added value of goods, stimulate consumers’ desire to buy, and has an obvious role in promotion. Thoughts on Three Important Aspects of Commodity Packaging

      Its ultimate goal is to affect consumers’ ideas and behaviors, establish commodity brands and win the victory of marketing strategy. As a part of modern art design, it is the embodiment of modern design culture.Thoughts on Three Important Aspects of Commodity Packaging

     Due to the limitations of its own characteristics and design level, China’s product packaging design needs to be improved, and we should inherit the essence of traditional culture, integrate western contemporary advanced design concepts, environmental protection concepts and modern civilization, constantly forge ahead, develop and innovate.Thoughts on Three Important Aspects of Commodity Packaging

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