Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect

Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect

      In the packaging of high-grade cosmetics, the role of pearlescent effect has been paid more and more attention by people in the industry. According to our analysis, the reasons are as follows:Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect

(1) Soft and deep luster conforms to traditional aesthetics;Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect

(2) The design method is flexible and rich in form;Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect

(3) The printing operation is simple and can meet the requirements of high-speed packaging printing.

       Most cosmetics manufacturers are familiar with paper packaging with pearlescent effect, but not many people understand some specific problems, such as “how pearlescent is produced”, “how to use pearlescent” and “how to use pearlescent well”. Through the following introduction, we hope to make you have a deeper understanding of pearlescent packaging.Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect

（1） How is pearlescent produced?Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect

      In the packaging and decoration, there are means of expression that emphasize strong and warm colors and luster: for example, western modern style paintings or traditional sentiments in Africa and Latin America, or the design of Peking Opera clothing, using bright and conspicuous materials and various bright colors; Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect

      But on the other hand, there is another kind of implicit and restrained, simple, light, generous and peaceful: the beauty of jade, pearl and porcelain shows such an attitude. This color is elegant, the color relationship is coordinated, and does not constitute conflict or contrast. From the perspective of luster, it is not sharp, but gentle, soft, deep and calm. This is a kind of “Silence”.Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect

       using ink to make this gloss on the packaging represents a kind of idea. Using artificial technology, pearl printing can paint ordinary texture paper with elegant luster, and cooperate with different design styles to express elegant aesthetic interest. This taste is in line with the requirements of cosmetic products.Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect

        In terms of gloss intensity, pearlescent is not as eye-catching as metallic luster. It shows more a warm and soft emotion. In short, this is an optical interference phenomenon. Light passes through multiple translucent layers, and light is refracted on each layer. The “interference” between these refracted rays forms the so-called pearlescent light.Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect

      It can be seen that this “luminous” form leads to two characteristics of pearlescent ink:Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect

·Introverted and profound sense of texture and thickness,Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect

·Uncertainty of position sense

      Traditional ink pigments, whether organic complexes, inorganic salts or metal pigments, do not have these characteristics. Therefore, pearlescent pigment is defined as an independent kind of light and color expression materials.Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect

        With the development of technology, the designs and varieties of this kind of pigment are gradually enriched. For example, Merck iriodin 200 series products can “control” the interference of light by accurately controlling the thickness of titanium oxide layer on mica to form the alternating change of complementary colors; Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect

         Ir. 221 product, viewed from most angles, is light yellow; When you turn to a specific angle, it shows a light blue luster. The dynamic change brought by this contrast is called “flip flop effect”.Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect

        Due to the unique translucency of pearlescent pigments, they can be used in coordination with traditional colors, so as to evolve richer colors. Sometimes, it can be used to increase the depth and layering of a certain color; Sometimes, a new pigment can be added to the original color. As a member of the international popular color organization, Merck interprets the annual popular color released by the organization with iriodin pigment, giving new vitality to the product packaging.Printing of Famous Brand Cosmetics Packaging With Pearlescent Effect