Packaging Design: Attract Consumers With Visual Impact

1、 Factors determining packaging graphics

1. Packaging graphics and packaging contents are closely related.Packaging Design: Attract Consumers With Visual Impact

      Packaging graphics can be summarized into three types: concrete graphics, semi concrete graphics and abstract graphics. It is closely related to the contents of the packaging, so as to fully convey the characteristics of the product. Packaging Design: Attract Consumers With Visual Impact

     Otherwise, it will have no meaning, can’t remind people of anything, and can’t expect its effect, which will be the biggest failure of the packaging designer. In general, if the product focuses on physiology, such as eating and drinking, it focuses on the use of concrete graphics; Packaging Design: Attract Consumers With Visual Impact

      If the product is more psychological, most of them use abstract or semi concrete graphics.Packaging Design: Attract Consumers With Visual Impact

2. Packaging graphics are related to the age, gender and education level of the appeal object

      Packaging graphics are associated with appeal objects, especially under the age of 30. When designing product packaging graphics, we should grasp them well, so that the designed packaging graphics can be recognized by the appeal object, so as to achieve the purpose of demand.Packaging Design: Attract Consumers With Visual Impact

a. Age group

     Under 12 years old: this age group is childhood, and tends to be subjective in recognizing and expressing graphics. For example, I love cartoon characters, semi figurative graphics and those dynamic and interesting graphics, which is in line with the psychological characteristics of children’s innocence.Packaging Design: Attract Consumers With Visual Impact

     13-19 years old: This is the period of puberty. They are full of fantasy and imitation, and like Idol style, dream style and more style packaging graphics.Packaging Design: Attract Consumers With Visual Impact

20-29 years old:Packaging Design: Attract Consumers With Visual Impact

      After the age of 20, the physiological development of young people has become mature. Gender differences are also particularly significant. They began to pay attention to the sense of value and authority, and most of them are in the employment stage with strong judgment. Packaging Design: Attract Consumers With Visual Impact

     They can accept packaging graphics in different forms, but they still have a fresh sense of abstract graphics.Packaging Design: Attract Consumers With Visual Impact

      30-49 years old: most of the people in this age group have already got married and started a business. Due to the influence of life, occupation, economy, society and other factors, they have more realistic ideas, have a strong positioning concept, like rational realism, and most of them prefer concrete graphics.Packaging Design: Attract Consumers With Visual Impact

b. Gender factor

Men like adventure and have the ambition to conquer others; Women like Xianshu and stability. Therefore, in the form of packaging graphics, men prefer illustrative, science fiction and new visual forms. Women prefer emotional needs and prefer concrete and beautiful forms of expression.Packaging Design: Attract Consumers With Visual Impact

       At the same time, physiological and psychological factors should also be considered.Packaging Design: Attract Consumers With Visual Impact

C. Educational background

      In the process of learning, education not only changes people’s concept and temperament, but also changes the judgment standard of knowledge. Due to different levels of education, there are great differences in preferences for packaging forms.Packaging Design: Attract Consumers With Visual Impact

     People with higher education are more likely to accept abstract graphics; Less educated people prefer realistic and concrete graphics that are easy to distinguish.Packaging Design: Attract Consumers With Visual Impact

2、 Expression form of packaging graphics:Packaging Design: Attract Consumers With Visual Impact

In packaging design, there are mainly the following forms of packaging graphics, which should be flexibly used in packaging design.Packaging Design: Attract Consumers With Visual Impact

1. Product reproduction

      Product reproduction can enable consumers to directly understand the contents of packaging, so as to produce visual impact and demand effect. Usually, concrete graphics or realistic photographic graphics are used. Packaging Design: Attract Consumers With Visual Impact

       For example, food packaging, in order to reflect the delicious feeling of food, photos of food are often printed on product packaging to deepen consumers’ distinct impression and generate purchase desire.Packaging Design: Attract Consumers With Visual Impact

2. Product Association

      “Touching the scenery and feeling” is to evoke similar life experience and thoughts and feelings by things. It takes feelings as the intermediary, moves from one thing to another, and thinks of the appearance of another thing from the appearance of one thing. Packaging Design: Attract Consumers With Visual Impact

      Generally, packaging drawings are mainly designed from the aspects of product appearance characteristics, product effect characteristics after use, product static and use status, product composition and packaged components, product source.Packaging Design: Attract Consumers With Visual Impact

     Product story and history, origin characteristics and national customs to describe the connotation of the product, so that people can associate the contents of the package after seeing the graphics.Packaging Design: Attract Consumers With Visual Impact

3. Product symbol

      The excellent packaging design is liked and praised, and people can’t help but want to buy it. This kind of pleasing factor is the symbolic effect sent out by the packaging. The function of symbol is to hint. Packaging Design: Attract Consumers With Visual Impact

      Although it does not directly or concretely convey ideas, the function of hint is powerful, sometimes more than concrete expression. Packaging Design: Attract Consumers With Visual Impact

       For example, in the packaging design of coffee, a steaming packaging graphic is used to symbolize the fragrant quality of coffee, and it also symbolizes that young men and women are indispensable drinks in love communication and dating, so as to attract consumers.Packaging Design: Attract Consumers With Visual Impact