Analysis Of Green Packaging Design

Material elements

        Material elements include two parts: basic materials (paper materials, plastic materials, glass materials, metal materials, ceramic materials, bamboo and wood materials and other composite materials) and auxiliary materials (adhesives, coatings and inks). Analysis Of Green Packaging Design

       They are the three major functions of packaging The material basis for the realization of (protection, convenience and sales) is directly related to the overall function and economic cost of packaging, production and processing mode, recycling and treatment of packaging waste and so on.Analysis Of Green Packaging Design

The selection of materials in green packaging design should follow the following principles.Analysis Of Green Packaging Design

(1) Lightweight, thin, easy to separate and high-performance packaging materials.Analysis Of Green Packaging Design

(2) Recyclable and renewable packaging materials.Analysis Of Green Packaging Design

(3) Edible packaging materials.Analysis Of Green Packaging Design

(4) Degradable packaging materials.Analysis Of Green Packaging Design

(5) Packaging materials with natural ecological properties developed by using natural resources.Analysis Of Green Packaging Design

(6) Try to use paper packaging.

Shape elements

        The appearance of packaging is a major aspect of packaging design. The appearance elements include the size and shape of the packaging display surface. If the shape design is reasonable, it can save packaging materials, reduce packaging cost and reduce the pressure of environmental protection. Analysis Of Green Packaging Design

        When considering the shape elements of packaging design, those geometries that save raw materials should be preferred. Among various geometric bodies, if the volume is the same, the surface area of the spherical body is the smallest; Analysis Of Green Packaging Design

       For prism, the surface area of cube is smaller than that of cuboid; For a cylinder, when the height of the cylinder is equal to the diameter of the bottom circle, its surface area is the smallest.

Excellent packaging shape design should follow the following principles.Analysis Of Green Packaging Design

(1) Combined with the product’s own characteristics, make full use of the formal beauty law of commodity appearance elements.Analysis Of Green Packaging Design

(2) Adapt to market demand, carry out accurate market positioning and create brand personality.Analysis Of Green Packaging Design

(3) Take “light, thin, short and small” as the standard, and eliminate excessive packaging, exaggerated packaging and useless packaging.

(4) Draw inspiration from nature and innovate the design of packaging shape by means of simulation.Analysis Of Green Packaging Design

(5) Fully consider environmental and ergonomic factors.Analysis Of Green Packaging Design

(6) Actively use new technology and new materials for modern packaging shape design.Analysis Of Green Packaging Design

(7) Vigorously develop series packaging shape design.Analysis Of Green Packaging Design

Composition elements

       Composition is the process of combining and arranging trademarks, graphics, words, colors and some symbols on the display surface of commodity packaging to form a complete picture. Analysis Of Green Packaging Design

       In terms of composition elements, more emphasis should be placed on the information of green environmental protection to make it a mainstream design.Analysis Of Green Packaging Design

1. Trademark design

       Trademark design is highly valued by the design and business circles because of its highly concise graphics, rich meaning and important role in business.Analysis Of Green Packaging Design

       In the process of trademark design, various factors such as enterprise, product, technology and environment should be comprehensively considered and analyzed. The characteristics of a trademark are determined by its function and form. Analysis Of Green Packaging Design

       It should show the rich information in a simpler and more general form in a relatively small space, and ensure that the observer can understand its internal meaning in a short time.Analysis Of Green Packaging Design

Trademarks are generally divided into text trademarks, graphic trademarks and combined trademarks. The following points need to be considered in trademark design.Analysis Of Green Packaging Design

(1) The layout of the trademark on the package shall be large enough and the position shall be very obvious.Analysis Of Green Packaging Design

(2) The trademark should have original ideas and shapes.Analysis Of Green Packaging Design

(3) Relevant provisions of the Trademark Law shall be followed.Analysis Of Green Packaging Design

(4) The trademark should have a unique personality, easy to be recognized and remembered by the public, and can leave a deep impression.

(5) Trademarks should have a sense of the times.Analysis Of Green Packaging Design

(6) Trademarks must also have timeliness, regionality and practicability.Analysis Of Green Packaging Design

2. Graphic design

As the language of design, graphics is to convey the internal and external components to consumers in the form of visual image.

       The dialectical unity of content and form is the general law that graphic design should follow. In the design process, according to the needs of graphic content, select the corresponding graphic expression techniques to make graphic design achieve the unity of form and content.Analysis Of Green Packaging Design

The following points need to be considered in graphic design.Analysis Of Green Packaging Design

(1) To be rich in national cultural characteristics, graphics can convey certain ideas, and attention should be paid to the different customs of different regions, countries and nationalities.Analysis Of Green Packaging Design

(2) Graphic design must grasp the main features and pay attention to the details of key parts.Analysis Of Green Packaging Design

(3) Graphics should have distinct and unique visual effects, be concise and changeable, complex but not cumbersome; simple but vivid, rich, complex but simple and perfect.Analysis Of Green Packaging Design

(4) Pay attention to adapt to different gender and age consumption objects.Analysis Of Green Packaging Design

3. Color design

           Color is the first visual experience obtained from far view packaging. The survey shows that the customer’s feeling of the commodity is first color, followed by shape. Within 20 seconds of the customer’s initial contact with the commodity, the color feedback is 80% and the shape feedback is 20%. Analysis Of Green Packaging Design

       Another rule also shows that shoppers observe each commodity for about 0.25 seconds, which determines whether consumers will change from unintentional to intentional, and then generate curiosity and purchase desire. Therefore, commodity packaging must win people with “color”.Analysis Of Green Packaging Design

       Different commodities have different characteristics and attributes. Designers should study consumers’ habits, hobbies and the changing trend of international and domestic popular colors, and constantly enhance the awareness of color sociology and consumer psychology.Analysis Of Green Packaging Design

The color design shall meet the following requirements.Analysis Of Green Packaging Design

(1) Color should have eye-catching visual recognition.Analysis Of Green Packaging Design

(2) Color should fully symbolize the content of goods.Analysis Of Green Packaging Design

(3) Color design should be consistent with other design elements.Analysis Of Green Packaging Design

(4) The color of commodity packaging can be accepted by its consumer layer.Analysis Of Green Packaging Design

(5) Color design should conform to the hobbies and habits of color in different sales areas.Analysis Of Green Packaging Design

(6) The color design shall be consistent with the texture and texture of the packaging materials used.Analysis Of Green Packaging Design

4. Text design

The brand name, product name, description text, advertising text, manufacturer, company or distribution unit and other text information on the commodity packaging reflect the essential content of the packaging. When designing packaging, these words must be considered as a part of the overall packaging design.Analysis Of Green Packaging Design

The key points of text design on the package are as follows.Analysis Of Green Packaging Design

(1) The text content is concise, true, vivid, easy to read and remember.Analysis Of Green Packaging Design

(2) The character design shall reflect the attribute characteristics of the packaging contents.Analysis Of Green Packaging Design

(3) The arrangement of characters and the overall design style of packaging should be harmonious.Analysis Of Green Packaging Design

(4) The character design should be full of sense of the times, recognizability and regionality.Analysis Of Green Packaging Design

5. Symbol design

       In addition to the above four elements, some other symbols should be used in the packaging composition. Some are about transportation, such as moisture-proof, shockproof, anti inversion, waterproof and other storage and transportation signs; Analysis Of Green Packaging Design

       Some are about the use of safety, such as safety signs; Some are about commodity categories, such as green environmental signs, recyclable signs, etc; There are also convenient for commodity identification and circulation, such as bar codes.Analysis Of Green Packaging Design

Symbol design can be considered from the following aspects.Analysis Of Green Packaging Design

(1) The printing size shall comply with national standards. For example, when printing bar code, it shall be in the basic size (37.29mm × 26.26mm) in the range of 0.80-2.09 times magnification or reduction.Analysis Of Green Packaging Design

(2) The colors of various symbols shall comply with national standards and be consistent with the overall design style.Analysis Of Green Packaging Design

(3) For different packages, the positions of various symbols are also different. You should consult relevant materials to be sure.Analysis Of Green Packaging Design

Technical elements

        In order to really achieve the standard of green packaging, it is not perfect to rely on the above four points, and green packaging technology is needed as a supplement. Analysis Of Green Packaging Design

       The technical elements mentioned here include equipment, process, energy and adopted technology in packaging design. The so-called green technology refers to the technical system that can reduce pollution, reduce consumption, control pollution or improve ecology.

The technical elements of green packaging design include the following points.Analysis Of Green Packaging Design

(1) The processing equipment and energy used shall be beneficial to environmental protection and shall not produce gas, liquid, light, heat and taste harmful to the environment.Analysis Of Green Packaging Design

(2) The production process and production process have no pollution to the environment.Analysis Of Green Packaging Design

(3) Low energy consumption equipment shall be adopted.

(4) The processing process does not produce toxic and harmful intermediate products.Analysis Of Green Packaging Design

(5) Enhance the research of removable packaging design, so that consumers can easily disassemble packaging according to environmental protection requirements.Analysis Of Green Packaging Design

(6) Strengthen green additives