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Visual Communication Of Packaging Design

       The so-called packaging not only has the function of acting as the God of product protection, but also has a positive role in sales promotion. With the fierce market competition in recent years, more and more people are trying their best to make it play the latter role. Japanese scholar yichuzhuo once put forward a principle of “purpose, reason and good”.Visual Communication Of Packaging Design

Visual Communication Of Packaging Design

       In order to promote sales, packaging must first attract the attention of consumers, because only goods that attract the attention of consumers can be purchased. Visual Communication Of Packaging Design

      Therefore, the packaging should use novel and unique shapes, bright and eye-catching colors, beautiful and exquisite patterns, and distinctive materials to make the packaging have eye-catching effects and make consumers have strong interest at the first sight.Visual Communication Of Packaging Design

       The unique and novel shape can most attract the attention of consumers. For example, the shape of wine bottle is generally based on cylinder. When the straight-line shape of wine bottle appears,Visual Communication Of Packaging Design

        it will have a striking effect. Some wine bottles also use free curves, natural and elegant, like dancing fairies;Visual Communication Of Packaging Design

        Some wine bottles use imitation modeling and are designed into complex anchor shape or human body shape. In a batch of wine bottles with cylinder and cuboid modeling, they will appear very prominent and beautiful.Visual Communication Of Packaging Design

        The beauty of color is the easiest for people to feel. Some marketing experts even think that color is the first factor determining sales. In their long-term market research, they found that some colors, as the packaging of products, Visual Communication Of Packaging Design

      will make products surprisingly difficult to sell, and gray is one of them. They believe that this is because gray is difficult to make people excited, and it is naturally difficult to produce the impulse of shopping. Visual Communication Of Packaging Design

         They put forward that red, blue, white and black are the four major sales colors, which was found when making and comparing the images of red, blue, white, black, green, orange, yellow and tan. Visual Communication Of Packaging Design

       Taking red as an example, it has the most images, and it is the image with the most powerful relationship with life, such as sun, fire and blood.Visual Communication Of Packaging Design

      Therefore, red is the most exciting. Blue, white and black are also closely related to the sun. The sun is always high above the blue sky. Visual Communication Of Packaging Design

        As soon as the sun goes down, it gets dark. When the sun rises again at dawn, the eastern sky becomes fish belly white. These four colors are important colors that dominate our daily life rhythm.Visual Communication Of Packaging Design

      As sales colors, they can arouse consumers’ interest and interest. This analysis is reasonable. Pattern is combined with color. Visual Communication Of Packaging Design

        The carton packaging of “Snow Lotus” cashmere sweater is soft light green, and there is a protruding white snow lotus pattern on the box, which is particularly elegant and eye-catching. Outside the bottle of “Western Han ancient wine”, there is a brand with antique black patterns on a red background. Visual Communication Of Packaging Design

      On the yellow background of the packing box, there are four strong and dignified black seal characters “Western Han ancient wine”, which looks like an old man telling a long story. In a row of colorful wine bottles, its unique style is very eye-catching.Visual Communication Of Packaging Design

        Generally speaking, the packaging pattern should mainly set off the brand trademark, fully display the characteristics of the brand trademark, so that consumers can immediately identify the products of a factory from the trademark and the overall packaging pattern, especially famous brand products and famous brand stores. Visual Communication Of Packaging Design

       The striking trademark on the packaging can immediately attract consumers. The change of packaging materials has also attracted people’s attention. The porcelain gifts exported from Shandong are creatively packed in portable boxes made of corn husks, which not only makes full use of the surplus rural labor force, but also makes a large number of local cheap materials into handicraft packaging with folk characteristics and elegant texture, which is more artistic than ordinary carton packaging. Visual Communication Of Packaging Design

       Sichuan’s famous “silk wrapped rabbit”, originally packaged in a red rectangular carton, is now woven into a delicate cylindrical container with thin bamboo strips, which is unique and beautiful, forming an unforgettable impression.Visual Communication Of Packaging Design

understand

        S uccessful packaging should not only arouse consumers’ attention and interest in products through the use of modeling, color, pattern and material, but also enable consumers to accurately understand products through packaging. Because the purpose of people’s purchase is not the packaging, but the products in the packaging. Visual Communication Of Packaging Design

        The most effective way to accurately convey product information is to truly convey the product image. Fully transparent packaging can be adopted, windows can be opened on the packaging container to display the product, product graphics can be drawn on the packaging, concise text instructions can be made on the packaging, color product photos can be printed on the packaging, etc.Visual Communication Of Packaging Design

      A “skylight” is opened on the top of the carton package of “Xuelian” brand cashmere sweater. The color and texture of cashmere sweater can be clearly seen through cellophane for easy selection. Visual Communication Of Packaging Design

       The “diamond” brand stainless steel kitchen knives in Yangjiang, Guangdong are packed in cartons with fixed knife bodies, which makes handling and sales convenient; Visual Communication Of Packaging Design

       The sharp blade of cross light is displayed on the box surface with a close-up camera; The base map is vegetables and meat, attached with photos and descriptions of the origin, history and quality of the kitchen knife, so that its long history and high quality can be truly and intuitively displayed, which is welcomed by customers at home and abroad.Visual Communication Of Packaging Design

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