I personally believe that the development of the Chinese market is not a simple replica of the European and American market, but a rapid development driven by the internal force of the market in just a few years, Relief Printing Vs Flexographic Printing

      so as to walk through the road of decades of exploration in the European, American and Japanese markets.Relief Printing Vs Flexographic Printing

      The final pattern will be the coexistence of embossing and flexographic printing for a long time, and the market share of flexographic printing will continue to increase, And seize the profits of the entire top half of the gold Pagoda in this field.Relief Printing Vs Flexographic Printing

       Embossing will take advantage of its own printing characteristics and cost characteristics, and will exist for a long time in small batch simple live printing.Relief Printing Vs Flexographic Printing

Why is there such a judgment?

      We all know that flexographic printing is the mainstream in the European and American label market, but in fact, in the late 1980s, embossing accounted for almost 80% of the market share in the European and American market. Relief Printing Vs Flexographic Printing

       Why do Europeans and Americans have to turn embossing into flexographic printing? Just because flexo printing is more environmentally friendly than embossing? The real reason is far more than that.Relief Printing Vs Flexographic Printing

Compared with relief printing, flexographic printing has the following advantages:Relief Printing Vs Flexographic Printing

1. Fast printing speed

      Generally, the normal printing speed of flexo can reach more than 100m / min, but the speed of rotary convex printing machine is generally 30m / min-50m / min, that is, the efficiency of one flexo printing machine is almost equal to that of two or even three rotary convex printing machines.Relief Printing Vs Flexographic Printing

       More importantly, many post press processing devices are installed in the current flexographic printing machine at the same time, which can realize rapid indentation, Relief Printing Vs Flexographic Printing

     bronzing and die cutting (including roll to roll and roll to sheet), and realize one-stop processing and molding, which can timely and effectively ensure the delivery of product labels of mature brands.Relief Printing Vs Flexographic Printing

2. More suitable for Standardization

      Flexographic press has an obvious advantage over embossing press, that is, it is more suitable for standardization. Industrial products need to be standardized. The label products before and after batches are required to be made according to the unified color standard. And label products usually need a lot of spot colors, which is very sensitive to color difference.Relief Printing Vs Flexographic Printing

        Rotary embossing machine adjusts the printing color difference by controlling the ink flow and printing pressure in the ink bucket, and it is very unstable in the printing process. It often needs to rely on the experience of operators to adjust it immediately. Flexographic printing machine adjusts the ink amount by replacing the anilox roller. Relief Printing Vs Flexographic Printing

        Once the appropriate anilox roller is selected, the color difference changes little in the printing process, which can reduce the basis for the operator’s experience to a certain extent.Relief Printing Vs Flexographic Printing

      This is very important for the labels of mature consumer products. Customers do not want their product labels to have a deep and shallow phenomenon in the market.Relief Printing Vs Flexographic Printing

3. More uniform performance on spot color

       As mentioned earlier, spot color is often used in label printing, especially in large-area field. When rotary embossing machine prints on a large area, it is easy to have uneven ink layer and even whitening.Relief Printing Vs Flexographic Printing

         However, this phenomenon can hardly be seen in flexographic label products. This is also determined by the ink transfer methods of the two printing mentioned above.Relief Printing Vs Flexographic Printing

4. Flexographic label products are brighter and more saturated

       The color and saturation of rotary embossing products are generally lower than those of flexographic label products. This is determined by the composition of the two inks. Relief Printing Vs Flexographic Printing

     Labels printed by rotary convex printing machine that need polishing ink are often able to achieve the gloss required by customers without polishing after being transferred to flexographic printing machine for printing.Relief Printing Vs Flexographic Printing

       Transparent labels are often used in daily chemical products. The transparent labels printed by rotary embossing machine are dim even after printing with varnish, especially on the patterns with white background, but they can be bright and saturated when printed on flexographic printing machine.Relief Printing Vs Flexographic Printing

5. Flexographic printing machine is easier to meet the needs of combined printing

Nowadays, many exquisite labels, especially those on daily chemical products, often use combination printing, usually a combination of several printing processes. 

      Compared with rotary relief printing, the unit type narrow flexographic machine can easily meet this requirement. It can be flexographic printing + silk screen printing, flexographic printing + flat printing, flexographic printing + gravure printing, Relief Printing Vs Flexographic Printing

       or even a combination of more than three printing processes based on flexographic printing. Personally, I think this is a direction for the printing requirements of high-end label products.Relief Printing Vs Flexographic Printing

6. Flexo printing is more environmentally friendly than embossing

      Whether UV ink or flexographic ink is used for flexographic printing, it is quite environmentally friendly. The ink is non-toxic and tasteless, which meets the health requirements of FDA. 

      Now many multinational companies require flexographic printing to replace embossing in the outer packaging of drugs and food. Now the packaging of food and drug enterprises has become the main customer source of flexo printing.

       In previous years, the development speed of flexo printing in China was largely limited by its immature technology. Many entrepreneurs who pay attention to flexographic printing are deterred by the problems of long plate making cycle, high cost, low technical level of operators, unsatisfactory printing quality and large live loss rate of short plate. Relief Printing Vs Flexographic Printing

        However, with the rapid development of technology, many of these problems have been solved, and more and more high-quality printing is presented to you through the combined solutions of flexographic printing, Relief Printing Vs Flexographic Printing

      More and more professional flexographic plate manufacturers can provide printing plants with plate making services with good quality and low price in a very short time. Relief Printing Vs Flexographic Printing

      It can be said that the practical experience of European and American countries in recent years has paved the way for the popularization of the Chinese market tomorrow. This is one of the reasons why China will go through more than ten years of development in the European and American markets in a few years.Relief Printing Vs Flexographic Printing

      I’m afraid all the printing factory bosses’ favorite jobs are long edition jobs that remain unchanged throughout the year and are large and uniform, but after all, not everyone has such good luck to always receive such jobs. Relief Printing Vs Flexographic Printing

       There are more and more jobs with small quantity, high quality requirements and short delivery time. Relief Printing Vs Flexographic Printing

       Of course, the unit price of such jobs is often relatively high, but it is difficult to meet the requirements of customers with ordinary letterpress self-adhesive machines. Using ordinary flexographic machines often wastes a lot of paper and time, and the final printing quality may not meet the requirements of customers. Relief Printing Vs Flexographic Printing

       Therefore, If there is a machine that can meet various printing and processing requirements such as flexographic printing, embossing printing, silk screen printing, gravure printing and even offset printing at low cost and high quality on one line,

       The most important thing is that the preparation time for live parts change should be short, the machine adjustment is fast and the material waste is less. Then, this kind of machine must be a machine that can maximize the benefits to users.