Beer enterprises have not done enough in improving product packaging, pay more attention to later market operation, and use more marketing skills such as advertising and promotional activities to impress consumers. They believe that consumers can make a purchase decision before they see the product. Product Packaging And Product Sales

      Under the influence of this idea, product packaging is disconnected from subsequent marketing activities, Form monotonous beer packaging: glass beer bottles have absolute advantages. The capacity and style have always been the 640ml standard in the world, but there are some more patterns on the neck and bottom; Product Packaging And Product Sales

       The trademark finally gets rid of the rigid image of the neck mark and body mark, and the aluminum foil mark leads the fashion. This domestic mainstream packaging method has been eliminated in foreign countries. The backwardness of packaging has become the biggest gap between domestic beer and imported beer.Product Packaging And Product Sales

      Seeing the exquisite beer on the counter makes me have the same impression of deja vu. It is difficult to choose between them. This loss of consumer psychology is the negation of the existing packaging of beer. Re understanding the role of product packaging is closely related to future marketing.Product Packaging And Product Sales

1、 The role of product packaging in product sales

1. Packaging is a sales force. Han Feizi, foreign reserve, top left, records a story of “buying a pot and returning a pearl”: a man of the state of Zheng bought a pearl with a beautiful wooden box from a businessman of the state of Chu. He left the box and returned the Pearl to the businessman of the state of Chu. Product Packaging And Product Sales

      In a sense, it is the magical packaging effect of “fine pearls with beautiful pearls” that attracts customers, successfully attracts consumers’ attention and makes them have the impulse to buy. If the pearl is placed in a broken paper bag, no matter how precious the pearl is, I believe no one will pay attention to it.Product Packaging And Product Sales

      In today’s extremely rich commodities, consumers pay attention to each product for a very short time. We must seize the moment when consumers’ eyes sweep through the shelves. Product Packaging And Product Sales

      Only packaging can make comprehensive use of colors, shapes, materials and other elements, and show the connotation and information of products,Product Packaging And Product Sales

       brands and other enterprises, highlight the common interests of products and consumers, form a more intuitive impact on consumers, and then affect consumers’ impression of products and enterprises, so that products can be prominently placed on the shelf and effectively achieve the purpose of attracting consumers.Product Packaging And Product Sales

       The packaging of products first shows the sales force and undertakes the main function of attracting consumers.

      This summer, a streamlined high-capacity cup with bright color and exaggerated shape has attracted a lot of attention. Many people on the street drink slowly with this cup. In fact, these cups are McDonald’s containers for Coca Cola in a promotion activity this summer. Due to their unique shape, they have set off an upsurge in the market, Product Packaging And Product Sales

      The originally planned 6-week activity ended early because the cups were used up in advance. The reason for the success of McDonald’s event is that it makes use of the sales force generated by packaging. 

       People are used to the simple modeling of beverage packaging. The so-called “colorful natural color cup” adopted by McDonald’s successfully catches the eyes of consumers, so it is successful.Product Packaging And Product Sales

2. Packaging is a kind of recognition. The reason why “buying a pot and returning a pearl” is regarded as a joke is that the packaging function of “pot” has deviated. Product Packaging And Product Sales

      The reason is that the exquisite packaging box (pot) with “Magnolia cabinet”, then “smoked with cinnamon pepper” and “decorated with jewelry” has “covered up” the luster of the treasures in the box.

        No wonder Zheng people don’t love treasures but beauty. Although it has successfully attracted consumers, it has left the product after buying packaging. The fundamental reason is that the core of packaging does not highlight the appeal of Pearl (product). Product Packaging And Product Sales

      Such product packaging is also a failure. Although today’s consumers will not “buy a pot and return a pearl”, pour out the beer and take away the bottle, they also need to let consumers see the packaging and fully understand the functions and characteristics of the product. Product Packaging And Product Sales

      The packaging of a product can not only require beautiful design, but also make the product speak by itself, and appropriately express the functions and characteristics of the product. The size of its communication power in front of consumers directly affects the performance of a product in the market.Product Packaging And Product Sales

3. Packaging is a brand power. The 21st century has entered the era of brand consumption and personalized consumption. Consumers buy goods not only to meet material needs, Product Packaging And Product Sales

      but also pay more attention to the personal satisfaction and spiritual pleasure that goods can bring to themselves, which depends on packaging in terms of senses. Packaging, as the external performance of a brand, is what an enterprise wants its brand to feel to consumers.Product Packaging And Product Sales

        The differences it produces and the “brand characteristics” it shows make it the leading factor to attract consumers. The material and spiritual interests carried by packaging are what consumers buy. Product Packaging And Product Sales

      The brand represented by packaging should form a brand in the mind and fully show the connotation of the brand. If the connotation is not or is not prominent, and consumers hear and see the packaging without association, the brand will become passive water.Product Packaging And Product Sales

4. Packaging is a cultural force. The core of packaging is not only reflected in the appearance image, but also to show the integration between personality and affinity and effectively show the culture.Product Packaging And Product Sales

       For example, in the marketing of mineral water, because it is difficult to distinguish the taste, various manufacturers have adopted packaging to attract consumers. Some fashionable and brightly colored bottled water has been favored by consumers. Product Packaging And Product Sales

     The newly added waist matching function has won the recognition of a specific consumer group – youth consumer group because of its unique carrying function and convenient drinking. Product Packaging And Product Sales

      The characteristics of the “new new human” and “floating generation” of contemporary teenagers are to publicize their personality, express themselves, cool and fashion.Product Packaging And Product Sales

       It is natural for the “new human” to be accepted in a practical and “dazzling” way. Here, the product packaging once again interprets the concept of “who caters to the consumer culture and who obtains the market”.

5. Packaging is a kind of affinity. Product packaging is to take consumers as the center, meet different needs of consumers and bring affinity to consumers at the same time.Product Packaging And Product Sales

      It can be seen from the above that packaging plays an increasingly important role in marketing and is endowed with more functions. Packaging is no longer considered a waste of resources, Product Packaging And Product Sales

      but has become an important part of marketing strategy. If you want to make your product packaging perform well in the market, you must reflect the marketing intention in the packaging.Product Packaging And Product Sales