Packaging design: attract consumers with visual impact

         To create a unique style and show personality in packaging design, graphics is a very important means of expression. It plays the role of a salesman and conveys the packaging printed content to consumers through the role of vision. It has a strong visual impact and can attract consumers’ attention, resulting in purchase desire.Packaging design: attract consumers with visual impact

       To create a unique style and show personality in packaging design, graphics is a very important means of expression. It plays the role of a salesman and conveys the packaging printed content to consumers through the role of vision. Packaging design: attract consumers with visual impact

        It has a strong visual impact and can attract consumers’ attention, resulting in purchase desire. Today, the editor of China paper network takes you into the packaging and printing design and introduces the relevant contents in detail.Packaging design: attract consumers with visual impact

1、 Factors determining packaging graphics

1. Packaging graphics and packaging contents are closely related.

        Packaging graphics can be summarized into three types: concrete graphics, semi concrete graphics and abstract graphics. It is closely related to the contents of the packaging, so as to fully convey the characteristics of the product. Packaging design: attract consumers with visual impact

       Otherwise, it will have no meaning, can’t remind people of anything, and can’t expect its effect, which will be the biggest failure of the packaging designer. In general, if the product focuses on physiology, such as eating and drinking, it focuses on the use of concrete graphics; If the product is more psychological, most of them use abstract or semi concrete graphics.Packaging design: attract consumers with visual impact

2. Packaging graphics are related to the age, gender and education level of the appeal object

       Packaging graphics are associated with appeal objects, especially under the age of 30. When designing product packaging graphics, we should grasp them well, so that the designed packaging graphics can be recognized by the appeal object, so as to achieve the purpose of demand.

a. Age group

       Under 12 years old: this age group is childhood, and tends to be subjective in recognizing and expressing graphics. For example, I love cartoon characters, semi figurative graphics and those dynamic and interesting graphics, which is in line with the psychological characteristics of children’s innocence.Packaging design: attract consumers with visual impact

13-19 years old: This is the period of puberty. They are full of fantasy and imitation, and like Idol style, dream style and more style packaging graphics.Packaging design: attract consumers with visual impact

20-29 years old:Packaging design: attract consumers with visual impact

After the age of 20, the physiological development of young people has become mature. Gender differences are also particularly significant. They began to pay attention to the sense of value and authority, Packaging design: attract consumers with visual impact

        and most of them are in the employment stage with strong judgment. They can accept packaging graphics in different forms, but they still have a fresh sense of abstract graphics.Packaging design: attract consumers with visual impact

        30-49 years old: most of the people in this age group have already got married and started a business. Due to the influence of life, occupation, economy, society and other factors, they have more realistic ideas, have a strong positioning concept, like rational realism, and most of them prefer concrete graphics.Packaging design: attract consumers with visual impact

b. Gender factor

        Men like adventure and have the ambition to conquer others; Women like Xianshu and stability. Therefore, in the form of packaging graphics, men prefer illustrative, science fiction and new visual forms. Packaging design: attract consumers with visual impact

      Women prefer emotional needs and prefer concrete and beautiful forms of expression. At the same time, physiological and psychological factors should also be considered.Packaging design: attract consumers with visual impact

C. Educational background

In the process of learning, education not only changes people’s concept and temperament, but also changes the judgment standard of knowledge.

        Due to different levels of education, there are great differences in preferences for packaging forms. People with higher education are more likely to accept abstract graphics; Less educated people prefer realistic and concrete graphics that are easy to distinguish.

2、 Expression form of packaging graphics

In packaging design, there are mainly the following forms of packaging graphics, which should be flexibly used in packaging design.

1. Product reproduction

          Product reproduction can enable consumers to directly understand the contents of packaging, so as to produce visual impact and demand effect. Usually, concrete graphics or realistic photographic graphics are used. Packaging design: attract consumers with visual impact

       For example, food packaging, in order to reflect the delicious feeling of food, photos of food are often printed on product packaging to deepen consumers’ distinct impression and generate purchase desire.

2. Product Association

         “Touching the scenery and feeling” is to evoke similar life experience and thoughts and feelings by things. It takes feelings as the intermediary, moves from one thing to another,

         and thinks of the appearance of another thing from the appearance of one thing. Generally, packaging drawings are mainly designed from the aspects of product appearance characteristics, 

       product effect characteristics after use, product static and use status, product composition and packaged components, product source, product story and history, 

        origin characteristics and national customs to describe the connotation of the product, so that people can associate the contents of the package after seeing the graphics.Packaging design: attract consumers with visual impact

3. Product symbol

        The excellent packaging design is liked and praised, and people can’t help but want to buy it. This kind of pleasing factor is the symbolic effect sent out by the packaging.

          The function of symbol is to hint. Although it does not directly or concretely convey ideas, the function of hint is powerful, sometimes more than concrete expression. Packaging design: attract consumers with visual impact

       For example, in the packaging design of coffee, a steaming packaging graphic is used to symbolize the fragrant quality of coffee, and it also symbolizes that young men and women are indispensable drinks in love communication and dating, so as to attract consumers.Packaging design: attract consumers with visual impact

4. Use brand or trademark to make graphics

       Using brand or trademark as product packaging graphics can highlight the brand and enhance the credibility of product quality. Many shopping bags and cigarette packaging designs mostly use this form of packaging graphics.Packaging design: attract consumers with visual impact

5. Product contrast

The so-called contrast is to highlight the opposite of things, so as to make the product image more distinctive, strong and prominent.Packaging design: attract consumers with visual impact

6. How to use the product

       Usually, consumers do not know much about the characteristics of new products, which requires the help of artificial methods to explain them in various ways. Packaging design: attract consumers with visual impact

       But the best way is to work hard on packaging and use packaging graphics to express the use of products; To increase the persuasion of the product and arouse the interest of consumers. Packaging design: attract consumers with visual impact

       For example, the instant noodle package is printed with photos of the brewing process or use method, so that consumers can understand the characteristics of the product in advance.Packaging design: attract consumers with visual impact

In packaging design, packaging graphics should not be isolated, but should cooperate closely with the overall layout to make the overall visual design perfect, so as to establish a unique style.Packaging design: attract consumers with visual impact

3、 Design of export packaging

Appropriate packaging graphics should be selected according to the preferences and taboos of graphics all over the world.

        In export packaging, the imported goods are often detained by local customs or rejected by local consumers because the packaging graphics violate the taboo of the importing country. Packaging design: attract consumers with visual impact

       Therefore, it is very important to understand the taboos of importing countries on packaging graphics in the packaging design of export products.Packaging design: attract consumers with visual impact

        Different countries have different preferences and taboos on packaging graphics: Islamic countries prohibit the graphics of pigs, hexagonal stars, crosses, female human bodies and upturned thumbs as packaging graphics, Packaging design: attract consumers with visual impact

       and like Pentagram and crescent graphics; The Japanese think that the lotus is unlucky, the fox is cunning and greedy, and the 16 petal chrysanthemum pattern used in the Japanese royal decoration is not suitable for packaging. Packaging design: attract consumers with visual impact

       They like round and cherry blossom patterns; The British compare the goat to an immoral man. They regard the cock as a dirty thing and the elephant as a useless thing. They are annoying. Packaging design: attract consumers with visual impact

       They can’t be used as packaging graphics, but like shield and oak graphics; Singapore is famous for the country of lion city and likes lion graphics; Packaging design: attract consumers with visual impact

        Dog graphics are taboo in Thailand, Afghanistan and Islamic countries in North Africa; The French believe that walnuts are unlucky, and the figure of spades is the symbol of funeral; 

        Nicaraguan and Korean people believe that triangles are unlucky, which can not be used as packaging graphics; Some people in Hong Kong regard chicken as synonymous with prostitutes, so it is not suitable for bedding packaging graphics.Packaging design: attract consumers with visual impact