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Application Of Color In Packaging Design

       In the modern consumer market, the color effect in commodity packaging design plays a decisive role in improving commodity sales. The successful use of color can leave a very deep first visual impression on consumers, resulting in the desire to buy.Application Of Color In Packaging Design

Application Of Color In Packaging Design

       As a packaging designer, he should not only have the knowledge and performance skills of painting colorology, but also have the knowledge and performance skills of commodity packaging colorology.Application Of Color In Packaging Design

        In terms of the law of color, the color application of packaging design has something in common with painting, but it is more specific. The use of color in painting pays more attention to the color light law of the painted object, which is highly realistic and uses more intermediate colors; Application Of Color In Packaging Design

       The use of color in decoration design, in addition to some realistic expression techniques, generally focuses on the combination of color blocks and lines, emphasizes the sense of form, and uses more primary colors.Application Of Color In Packaging Design

       In order to achieve the purpose of publicizing, beautifying and promoting products, the designer must take the characteristics of modern consumer society, commodity characteristics and sales objects as the main basis for the use of color, and take into account the unified and coherent effect in the sales process and the visual effect in use.Application Of Color In Packaging Design

       Application Of Color In Packaging Design       When a painter creates a work, he can freely choose the painting object, and emphasize the free personality according to his personal likes and dislikes. However, in the packaging design of a commodity that promotes and promotes commodities and entertains customers, the designer is much more limited than painting. Application Of Color In Packaging Design

       The use of color must avoid arbitrariness. While respecting the objects to be publicized and beautified, we must pay attention to catering to the requirements of ordinary people’s habits and hobbies for color. Application Of Color In Packaging Design

       At the same time, we should have the knowledge of sociology and psychology. People have feelings. They can feel when they touch scenery and objects. The so-called color sense is an associative feeling produced by color through people’s visual impression. Application Of Color In Packaging Design

        Some people have done such an experiment: divide the watermelon juice with the same yellow pulp into two cups, one turns red with red edible dye, the other holds light yellow original juice, and then invite some people to taste it. As a result, most people think that the sweetness of red is stronger than that of yellow. Application Of Color In Packaging Design

      In a sense, the color sense of food packaging color can also affect the taste of goods. In terms of design, the color mainly yellow gives people the feeling of gongnan and bright. When used in food packaging design, it can induce people to produce similar creams, pastries and pineapples.

        Citrus and the like. Tea, to be used, is intermediate color. The commodity packaging focusing on this kind of color can induce people to produce strong aroma such as cream chocolate and coffee. Application Of Color In Packaging Design

       In daily necessities and clothing, color return gives people a sense of cold and warm. Such as orange red makes people feel warm and warm; Blue, purple and green make people feel cool. Quiet, green gives people a sense of youth, freshness and cleanliness;Application Of Color In Packaging Design

         Black often gives people a gloomy feeling, but it is one of the important colors in the color application of packaging design. Especially in recent years, black and white color plays a more and more important role in packaging design. There are not necessarily many kinds of colors, and the stacking effect of a variety of colors is not necessarily good. Application Of Color In Packaging Design

       Generally, experienced designers make it easier to borrow color like gold. The package design of Japanese specjalage whisky takes white as the bottom, decorated with purple and red, with few colors, strong and prominent contrast between hue and light and shade, giving people a bright and clean feeling.Application Of Color In Packaging Design